Albert HeijnScan & win
Scan & win
To reach every level of the society we created an attractive low-threshold campaign. We combined the main target of Albert Heijn with the main target of the costumer. That resulted in the campaign ‘Scan & win’. During every transaction at the self-scan desk the customer receives a stamp. By collecting five stamps, the customer is able to hand in the full saving card and automatically competes for the weekly prize.