Ruik, proef, beleef
You can smell, taste and experience craft beer according to certified beer sommelier Martijn Broeders. ‘Ruik, proef, beleef’ (smell, taste, experience) became the slogan of the brand Bier Broeders. A contemporary, industrial, personal and cool concept where the experience of special beer is paramount. Personal beer advice and quirky beer tastings in a way only Bier Broeders does it. Together with Bier Broeders we realized the complete branding including the logo, corporate identity, responsive website, tasters, coasters etc.
Beer and felt board, known from beer coasters, are two nouns that belong to each other. By using the felt board as material for the business cards we ran up the beer look and feel to the details. An outside the box solution that keeps in mind by conversation partners of Martijn Broeders.